Tous les ebooks de Joseph Jaffe en PDF et EPUB


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Télécharger le livre :  Flip the Funnel
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Flip the Funnel


Joseph Jaffe


Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join...

Parution : 2010-01-12
Format(s) : PDF, ePub
Éditeur : Wiley
J'achète
27,01
Télécharger le livre :  Join the Conversation
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Join the Conversation


Joseph Jaffe


With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining...

Parution : 2008-01-18
Format(s) : PDF
Éditeur : Wiley
J'achète
27,01

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