Tous les ebooks de Juliann Allen en PDF et EPUB


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Télécharger le livre :  Bringing the Soul Back to Marketing
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Bringing the Soul Back to Marketing


Juliann Allen , Vincent Jeseo


The “soul” centers our activities and inspirations.The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated...

Parution : 2024-03-15
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
200,44
Télécharger le livre :  Welcome to The New Normal: Life After The Chaos
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Welcome to The New Normal: Life After The Chaos


Juliann Allen , Vincent Jeseo


Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and...

Parution : 2024-01-03
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
200,44
Télécharger le livre :  Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs


Juliann Allen , Bruna Jochims


Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This...

Parution : 2023-03-13
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
232,09
Télécharger le livre :  Celebrating the Past and Future of Marketing and Discovery with Social Impact
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Celebrating the Past and Future of Marketing and Discovery with Social Impact


Juliann Allen , Bruna Jochims , Shuang Wu


For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that...

Parution : 2022-06-29
Format(s) : PDF, ePub
Éditeur : Springer
J'achète
220,49

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