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Télécharger le livre : Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Colin Campbell , Junzhao (Jonathon) Ma

?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on...

Parution : 2015-12-01
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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210,99 €

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