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Providing a New Perspective on Understanding and Measuring of Customer Inspiration


Lisa Stoll


The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars...

Parution : 2021-11-11
Format(s) : PDF, ePub
Éditeur : Springer Gabler
Collection : Gabler Theses
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