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Biographie et livres de Luis Araujo

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I am broadly interested in understanding how and why industrial firms form and develop different types of exchange relationshipsa and engage in particular types of market practices. What follows is a description of my current interests.
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Téléchargez le livre : Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets

Luis Araujo , John Finch , Hans Kjellberg

OUP Oxford

2010-12-09

ePub

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book...

43,80 €

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Télécharger le livre : Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets

Luis Araujo , John Finch , Hans Kjellberg

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the...

Parution : 2010-12-09
Format(s) : PDF
Éditeur : OUP Oxford
J'achète
43,80 €
Télécharger le livre : Organizational Learning and the Learning Organization
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Organizational Learning and the Learning Organization

Luis Araujo , John G Burgoyne , Mark Easterby-Smith

`The introduction chaper by Mark Easterby-Smith and Luis Araujo introduces the reader to the unresolved issues with which the field is still grappling today.... All in all, this is an interesting and useful book for both researcher and manager alike. First, and perhaps...

Parution : 1999-04-16
Format(s) : PDF, ePub
Éditeur : SAGE Publications Ltd
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66,06 €

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