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Biographie et livres de Luiz A M Moutinho

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Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
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Téléchargez le livre : The SAGE Dictionary of Quantitative Management Research
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The SAGE Dictionary of Quantitative Management Research

Graeme D Hutcheson , Luiz A M Moutinho

SAGE Publications Ltd

2011-01-13

PDF, ePub

A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as...

57,51 €

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Tous les ebooks de Luiz A M Moutinho en PDF et EPUB


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Télécharger le livre : Statistical Modeling for Management
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Statistical Modeling for Management

Graeme D Hutcheson , Luiz A M Moutinho

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on...

Parution : 2008-02-12
Format(s) : PDF
Éditeur : SAGE Publications Ltd
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58,40 €
Télécharger le livre : Problems in Marketing
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Problems in Marketing

Charles S Chien , Luiz A M Moutinho

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem...

Parution : 2007-12-12
Format(s) : PDF
Éditeur : SAGE Publications Ltd
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57,97 €

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