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Biographie et livres de Margot Bloomstein

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Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she's partnered with retailers, universities, and other organizations to create brand-appropriate user experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media.A participant in the inaugural Content Strategy Consortium, Margot speaks regularly-and energetically-about the
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Content Strategy at Work

Margot Bloomstein

Morgan Kaufmann

2012-01-25

epub sans DRM

Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in...

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