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Marketing and Smart Technologies

Marisa Del Rio Araujo , Luís Paulo Reis , José Luís Reis , José Paulo Marques Dos Santos

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial...