Tous les ebooks de Martha Rogers en PDF et EPUB


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Télécharger le livre :  Managing Customer Experience and Relationships
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Managing Customer Experience and Relationships


Don Peppers , Martha Rogers


Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha...

Parution : 2022-04-19
Format(s) : PDF, ePub
Éditeur : Wiley
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86,62
Télécharger le livre :  Managing Customer Experience and Relationships
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Managing Customer Experience and Relationships


Don Peppers , Martha Rogers


Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for...

Parution : 2016-10-25
Format(s) : PDF
Éditeur : Wiley
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86,62
Télécharger le livre :  Rules to Break and Laws to Follow
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Rules to Break and Laws to Follow


Don Peppers , Martha Rogers


Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the...

Parution : 2012-03-01
Format(s) : PDF, ePub
Éditeur : Wiley
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35,45
Télécharger le livre :  Managing Customer Relationships
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Managing Customer Relationships


Don Peppers , Martha Rogers


In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable...

Parution : 2004-04-28
Format(s) : PDF
Éditeur : Wiley
J'achète
91,15

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