Tous les ebooks de Martin J. Liu en PDF et EPUB


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Télécharger le livre : Sharing Economy Platforms
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Sharing Economy Platforms

Martin J. Liu , Ruizhi Yuan

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the...

Parution : 2024-10-14
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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116,04 €
Télécharger le livre : Responsible Innovation Management
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Responsible Innovation Management

Hing Kai Chan , Martin J. Liu , Jie Wang , Tiantian Zhang

This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges...

Parution : 2022-09-14
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Responsible Innovation in Industry
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94,94 €
Télécharger le livre : China Branding
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China Branding

Martin J. Liu , Jun Luo

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in...

Parution : 2019-09-14
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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158,24 €

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