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Télécharger le livre : Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
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Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era

Christian Bushardt , Nina Krey , Michael W. Obal

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,...

Parution : 2015-12-12
Format(s) : PDF, ePub
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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210,99 €

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