Tous les ebooks de Michelle Willis en PDF et EPUB


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Télécharger le livre :  Digital Marketing Strategies for Value Co-Creation
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Digital Marketing Strategies for Value Co-Creation


Wilson Ozuem , Michelle Willis


Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual...

Parution : 2025-05-29
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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149,79
Télécharger le livre :  Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands


Wilson Ozuem , Silvia Ranfagni , Michelle Willis


This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital...

Parution : 2024-04-16
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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181,89
Télécharger le livre :  Digital Marketing Strategies for Value Co-creation
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Digital Marketing Strategies for Value Co-creation


Wilson Ozuem , Michelle Willis


Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should...

Parution : 2022-03-21
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
J'achète
117,69

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