Tous les ebooks d'Howard R. Moskowitz en PDF et EPUB


3  résultat(s)
Télécharger le livre :  Sensory and Consumer Research in Food Product Design and Development
Ajouter à ma liste d'envies

Sensory and Consumer Research in Food Product Design and Development


Jacqueline H. Beckley , Howard R. Moskowitz , Anna V. A. Resurreccion


During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert...

Parution : 2012-01-24
Format(s) : PDF, ePub
Éditeur : Wiley-Blackwell
J'achète
247,99
Télécharger le livre :  Concept Research in Food Product Design and Development
Ajouter à ma liste d'envies

Concept Research in Food Product Design and Development


Howard R. Moskowitz , Sebastiano Porretta , Matthias Silcher


Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a...

Parution : 2008-02-28
Format(s) : PDF
Éditeur : Wiley-Blackwell
J'achète
295,69
Télécharger le livre :  Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Ajouter à ma liste d'envies

Viewpoints and Controversies in Sensory Science and Consumer Product Testing


Maximo C. Gacula , Howard R. Moskowitz , Alejandra M. Muñoz


The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the...

Parution : 2008-02-28
Format(s) : PDF
Éditeur : Wiley-Blackwell
J'achète
239,51

Restez informé(e) des événements et promotions ebook

Paiements sécurisés

Paiements sécurisés