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Biographie et livres de Nancy Rossiter

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Nancy Rossiter has been a professor, writer, entrepreneur, author and mentor for the past ten years. As an Assistant Professor at Simmons College’s Graduate School of Library and Information Science, Nancy taught Marketing the Library, Information Entrepreneurship, and Management classes and was a sought after speaker on library issues. Her first book Making a Difference: Leadership in Academic Libraries with Peter Hernon was published in 2007. She has also taught at Bryant University,
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Marketing the Best Deal in Town

Nancy Rossiter

Chandos Publishing

2008-03-31

PDF sans DRM

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women.This book is illustrated throughout with successful strategies libraries are...

55,86 €

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