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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Naresh K. Malhotra

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Parution : 2015-05-05
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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94,94 €

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