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This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the business landscape. It offers a multidisciplinary perspective, integrating technology with cultural, economic, and policy analyses. The book presents...
Over the years, the education sector has witnessed substantial transformations and developments, driven primarily by the rapid growth of technology and inventive pedagogical approaches. In the MENA region, these changes have been particularly noteworthy, as educational...
This edited collection presents state of the art research on entrepreneurship and social entrepreneurship in the MENA region. Combining practical and academic insights, it sheds light on future directions for the sector and addresses the many challenges that...
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen...
This book discusses the unique relationship between societies and businesses in the Mediterranean region, with contributions from public figures and academics from Middle Eastern and Arab societies, as well as from North America and Europe.This blend of expertise and...
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