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Biographie et livres de Pauline Maclaran

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Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a
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Téléchargez le livre : The SAGE Handbook of Consumer Culture
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The SAGE Handbook of Consumer Culture

Olga Kravets , Pauline Maclaran , Steven Miles , Alladi Venkatesh

SAGE Publications Ltd

2018-01-01

PDF, ePub

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored.The meanings of consumption, particularly in relation to lifestyle and...

107,93 €

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Télécharger le livre : The SAGE Handbook of Marketing Theory
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The SAGE Handbook of Marketing Theory

Pauline Maclaran , Michael Saren , Barbara Stern , Mark Tadajewski

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many...

Parution : 2009-12-04
Format(s) : PDF
Éditeur : SAGE Publications Ltd
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