Dr. Pavica Sheldon is a Chair and an Associate Professor of Communication Arts at the University of Alabama in Huntsville. Her areas of research interest include social media and interpersonal communication. She is an author of two books (Social Media: Principles and Applications and Scripts and Communication for Relationships) and more than 40 articles published in academic journals, books, and other outlets. She has received a number of top paper awards. Dr. Sheldon received her PhD and a master’s degree from the Louisiana State University.