Ramsi A. Woodcock is the Wyatt, Tarrant & Combs Associate Professor of Law at the University of Kentucky Rosenberg College of Law with secondary appointment in the Gatton College of Business & Economics. He is best known for his paper The Obsolescence of Advertising in the Information Age, 127 Yale L. J. 2270, which calls for a general ban on commercial advertising. He has also argued that firms that employ algorithmic pricing should be required to use the algorithms to personalize high prices to the rich and low prices to the poor.