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A History of Indian Advertising in Ten-and-a-half Chapters


Ritu Singh


In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like...

Parution : 2021-09-25
Format(s) : ePub
Éditeur : Hachette India
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