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Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.
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The Internet and the Mass Media

Lucy Küng , Robert G. Picard , Ruth Towse

SAGE Publications Ltd

2008-05-14

PDF, ePub

"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary...

57,71 €

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