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New Product Development For Dummies


Beebe Nelson , Robin Karol


The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and...

Parution : 2011-02-14
Format(s) : PDF, ePub
Éditeur : For Dummies
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