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Biographie et livres de Robin Wensley

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Robert Wensley is Emeritus Professor of Policy and Marketing at the Warwick Business School. 

 

Professor at Warwick since 1986 and Chair of the School from 1989 to 1994, and Chair of the Faculty of Social Studies from 1997 to 1999. Most recently Director of the AIM Research initiative from 2004 to 2011. He was previously with RHM Foods, Tube Investments and the London Business School and was visiting Professor at UCLA (twice) and University of Florida. He was Chair of the

He is a Fellow of the British Academy of Management (FBAM), the Chartered Institute of Marketing (FCIM) and The Academy of Social Sciences (FAcSS). He was awarded the BAM Richard Whipp Lifetime Achievement Award in 2012 and previously awarded the 1981 and 1988 Alpha Kappa Psi prize for the most outstanding article in the US Journal of Marketing and the Millennium Prize for the best paper in the Journal of Marketing Management

He was appointed to the Council of the ESRC from 2001 to 2004 and was a Board member of the ESRC Research Grants Board from 1991 to 1995. He is a member of the Advisory Board of the Warburg Institute and the Academic Advisory Board of the Chartered Management Institute. Over his academic career, he has been involved with consultancy and management development for many major organisations.

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Téléchargez le livre :  Effective Management in Practice
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Effective Management in Practice

Robin Wensley


SAGE Publications Ltd

2013-10-10

PDF, ePub

In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to...

45,02

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Télécharger le livre :  Handbook of Marketing
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Handbook of Marketing


Barton Weitz , Robin Wensley


NEW IN PAPERBACK 'The Handbook of Marketing is different… that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman....

Parution : 2002-10-16
Format(s) : PDF
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29,20
Télécharger le livre :  Rethinking Marketing
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Rethinking Marketing


Douglas Brownlie , Michael Saren , Robin Wensley , Richard Whittington


`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley...

Parution : 1998-12-30
Format(s) : PDF
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64,25

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