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From Marking Products to Marketing Brands

Ross D. Petty

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little...

Parution : 2025-01-13
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
Collection : Palgrave Studies in Marketing, Organizations and Society
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42,19 €

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