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Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z


Carmen Horn , Sarah Linckens , Jens K. Perret


The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market.The flip side is that most advertisements and green branding originate from companies that still...

Parution : 2024-03-26
Format(s) : epub sans DRM
Éditeur : Books on Demand
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