Tous les ebooks de Kwang-Yong Shin en EPUB


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Télécharger le livre : Corporate Social Responsibility Reporting in China
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Corporate Social Responsibility Reporting in China

Kwang-Yong Shin

The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out...

Parution : 2014-01-23
Format(s) : ePub
Éditeur : Springer
Collection : SpringerBriefs in Business
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52,99 €
Télécharger le livre : The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Kwang-Yong Shin

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,...

Parution : 2013-06-04
Format(s) : ePub
Éditeur : Springer
Collection : SpringerBriefs in Business
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52,99 €

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