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The human mind is endowed with a remarkable capacity for creative synthesis between intuition and reason; this mental alchemy is the source of genius. A new synergy is emerging between human ingenuity and the computational capacity of generative AI models. Automated...
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role...
The different facets of the sharing economy offer numerous opportunities for businesses ? particularly those that can be distinguished by their creative ideas and their ability to easily connect buyers and senders of goods and services via digital platforms. At the...
The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software....
The world has become digital and technological advances have multiplied circuits with access to data, their processing and their diffusion. New technologies have now reached a certain maturity. Data are available to everyone, anywhere on the planet.The number of...
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