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Loyalty Myths

Lerzan Aksoy , Timothy L. Keiningham , Terry G. Vavra , Terry G. Vavra , Henri Wallard

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one...