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Technology-Oriented Customer Touchpoints in Context of Services in Retailing


Tobias Röding


In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.In particular, the interaction of technology use and the...

Parution : 2023-01-10
Format(s) : PDF, ePub
Éditeur : Springer Gabler
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