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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Vinay Kothari

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Parution : 2015-05-13
Format(s) : PDF
Éditeur : Springer
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €

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