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Biographie et livres de Gary Warnaby

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Gary Warnaby is a senior lecturer in marketing at the University of Liverpool Management School in the UK. Drawing on a variety of academic disciplines, including social and cultural geography, architecture, sociology and public administration - as well as more traditional management sub-disciplines - his research interests include the marketing of places (in particular the marketing of towns and cities as retail destinations, the marketing and management of the urban experience, and the
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Téléchargez le livre : Rethinking Place Branding
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Rethinking Place Branding

Gregory J. Ashworth , Mihalis Kavaratzis , Gary Warnaby

Springer

2014-11-25

ePub

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of...

158,24 €

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Télécharger le livre : Pop-up Retailing
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Pop-up Retailing

Charlotte Shi , Gary Warnaby

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative...

Parution : 2017-12-28
Format(s) : PDF
Éditeur : Springer
Collection : SpringerBriefs in Business
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58,01 €
Télécharger le livre : Relationship Marketing
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Relationship Marketing

Steve Baron , Tony Conway , Gary Warnaby

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?   In this exciting new book...

Parution : 2010-04-20
Format(s) : PDF, ePub
Éditeur : SAGE Publications Ltd
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51,22 €

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