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Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events

Yooil Bae , Yu-Min Joo , Eva Kassens-Noor

This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the...