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Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming


Zuzana Birknerová , Róbert Štefko


The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior.The primary objective of the...

Parution : 2023-06-02
Format(s) : PDF, ePub
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