Détails
Collection
n.c
Parution
2023-12-30
Pages
294 pages
EAN papier
9783031370960
Langue
Anglais
Informations ebook
EAN PDF
9783031370977
Prix
168,79 €
En savoir plus
Nb pages copiables 2
Nb pages imprimables 29
Taille du fichier 7107 Ko
EAN EPUB
9783031370977
Prix
168,79 €
En savoir plus
Nb pages copiables 2
Nb pages imprimables 29
Taille du fichier 4198 Ko
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Prof. Jagdish N. Sheth holds the Charles H. Kellstadt Professor of Business at Emory University, Georgia, USA, and has published more than 300 research papers and 30 books. He is a Fellow of the American Psychological Association, American Marketing Association, and Academy of Marketing Science.

Prof. Varsha Jain is AGK Chair Professor of Marketing at MICA, India. She is Associate Editor of four global “A” journals, has authored 140+ publications, and received 25 awards. She is a visiting guest at Emory Business School and a visiting scholar at University of Greenwich, UK and Northwestern University, USA.

Dr. Emmanuel Mogaji has a Ph.D. in Marketing. He is an Associate Professor in Marketing at the Keele Business School, Keele University, UK. He is a Fellow of the Higher Education Academy.

Ms. Anupama Ambika is a Lecturer in Marketing at the Institute of Management Technology, Dubai, UAE. Her research interests are atthe intersection of technology consumer behavior and digital marketing. She has published her research in leading marketing and consumer behavior journals.

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