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This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach...
Based on the shared journey of two researchers, this book explores enhancing algorithms for the resource-constrained project scheduling problem. It examines the search for and significance of project data from multiple, distinct perspectives. In the first part, the...
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the...
Political risks are on the rise. The recent past has been characterized by a dominance of geopolitical risks, which have the potential to endanger companies, entire sectors, and even national economies. Furthermore, the expanding regulatory framework, growing national...
Every consulting project has its governance, which is not always explicitly agreed with the client. This book describes the fundamentals of governance in consulting projects and explains the concept and the concrete implementation in practice. It describes the...
This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry...
The accelerated transformation of businesses poses major challenges to organizations. In its fundamental meaning, leadership is about a systematic way of highlighting the most important goals, combined with continuous execution along the most important principles. This...
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each...
Do you ask yourself what this ‘agility hype’ is actually about and in what cases agility really creates benefits? Would you like to know how to make processes more agile?Do you fancy the idea of using agile methods but don't know how to explain it to your ISO 9001...
Rapidly developing Artificial Intelligence (AI) systems hold tremendous potential to change various domains and exert considerable influence on societies and organizations alike. More than merely a technical discipline, AI requires interaction between various...
The authors of this book alert that professional services like law, accountancy, and consultancy firms are set to face major disruption.The most important driver and enabler are the new technologies that help and in part substitute the work done by professionals.The...
This book presents the fundamentals and applications of solution-focused coaching both in individual coaching and in coaching entire teams. It provides central tools for consulting as well as an extensive collection of solution-focused coaching questions for...
This book provides an overview of legitimacy-related challenges at hybrid organizations and demonstrates legitimacy’s importance for the strategic development of organizations. In a reader-friendly way, it addresses the question of how hybrid organizations can gain...
This book provides an overview of the evolution of investment and risk, together with a synthesis of research on these developments. It explores how exposures can be modified by measuring and managing them and introduces readers to the latest strategies and trends in...
This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and...
This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover...
This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels...
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