Tous les ebooks de la collection "Journal of Brand Management: Advanced Collections" - Palgrave Macmillan


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Télécharger le livre :  Advances in Luxury Brand Management
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Advances in Luxury Brand Management


Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell


Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Parution : 2017-09-21
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
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179,34
Télécharger le livre :  Advances in Corporate Branding
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Advances in Corporate Branding


John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell


This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...

Parution : 2016-11-14
Format(s) : PDF
Éditeur : Palgrave Macmillan
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105,49
Télécharger le livre :  Advances in Chinese Brand Management
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Advances in Chinese Brand Management


John M. T. Balmer , Weifeng Chen


This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has...

Parution : 2016-11-14
Format(s) : PDF
Éditeur : Palgrave Macmillan
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137,14

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