Tous les ebooks de Shaun M. Powell en PDF et EPUB


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Télécharger le livre : Advances in Luxury Brand Management
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Advances in Luxury Brand Management

Tim Oliver Brexendorf , Jean-Noël Kapferer , Joachim Kernstock , Shaun M. Powell

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand...

Parution : 2017-09-21
Format(s) : PDF, ePub
Éditeur : Palgrave Macmillan
Collection : Journal of Brand Management: Advanced Collections
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179,34 €
Télécharger le livre : Advances in Corporate Branding
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Advances in Corporate Branding

John M. T. Balmer , Tim Oliver Brexendorf , Joachim Kernstock , Shaun M. Powell

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise...

Parution : 2016-11-14
Format(s) : PDF
Éditeur : Palgrave Macmillan
Collection : Journal of Brand Management: Advanced Collections
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105,49 €

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