Tous les ebooks de la collection "Wiley and SAS Business Series" - Wiley


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Télécharger le livre : Customer Data Integration
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Customer Data Integration

Jill Dyché , Evan Levy

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is...

Parution : 2011-01-31
Format(s) : PDF, ePub
Éditeur : Wiley
Collection : Wiley and SAS Business Series
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54,60 €
Télécharger le livre : Mastering Organizational Knowledge Flow
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Mastering Organizational Knowledge Flow

Frank Leistner

Get your organization's expertise out of its silos and make it flow-with lessons from over a decade of experience Looking at knowledge management in a holistic way, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work puts the proper emphasis on...

Parution : 2010-02-18
Format(s) : PDF, ePub
Éditeur : Wiley
Collection : Wiley and SAS Business Series
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35,88 €
Télécharger le livre : Marketing Automation
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Marketing Automation

Jeff Lesueur

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the...

Parution : 2007-11-27
Format(s) : PDF
Éditeur : Wiley
Collection : Wiley and SAS Business Series
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41,04 €

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