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Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for...
A step-by-step guide for business leaders who need to manage successful big data projects Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to...
Discover what does—and doesn’t—work when designing and building a data governance program In A Practitioner’s Guide to Operationalizing Data Governance, veteran SAS and data management expert Mary Anne Hopper walks readers through the planning, design,...
A wide-ranging overview of the use of machine learning and AI techniques in financial risk management, including practical advice for implementation Risk Modeling: Practical Applications of Artificial Intelligence, Machine Learning, and Deep Learning introduces readers...
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has...
Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand...
Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len...
Effective transaction monitoring begins with proper implementation Anti-Money Laundering Transaction Monitoring Systems Implementation provides comprehensive guidance for bank compliance and IT personnel tasked with implementing AML transaction monitoring. Written by an...
Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics...
Real-life examples of how to apply intelligence in the healthcare industry through innovative analytics Healthcare analytics offers intelligence for making better healthcare decisions. Identifying patterns and correlations contained in complex health data, analytics has...
It’s time to get your head in the cloud! In today’s business environment, more and more people are requesting cloud-based solutions to help solve their business challenges. So how can you not only anticipate your clients’ needs but also keep ahead of the curve to ensure...
Are you curious about smart cities? You should be! By mid-century, two-thirds of us will live in cities. The world of tomorrow will be a world of cities. But will they be smart cities? Smart cities are complex blends of technologies, systems and services designed and...
Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered...
Raise the skill and competency level of project finance organizations Project Finance for Business Development helps readers understand how to develop a competitive advantage through project finance. Most importantly, it shows how different elements of project finance,...
An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has...
Achieve best-in-class metrics and get more from your data with JMP JMP Connections is the small- and medium-sized business owner's guide to exceeding customer expectations by getting more out of your data using JMP. Uniquely bifunctional, this book is divided into two...
Leverage Big Data analytics methodologies to add value to geophysical and petrophysical exploration data Enhance Oil & Gas Exploration with Data-Driven Geophysical and Petrophysical Models demonstrates a new approach to geophysics and petrophysics data analysis using...
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations...
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data...
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been...
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