3 livres(s)
Télécharger le livre :  New Female Tribes
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New Female Tribes


Rachel Pashley


How do you see women? And how do they see themselves? In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged...

Parution : 2018-07-05
Format(s) : ePub
Éditeur : Virgin Digital
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14,99
Télécharger le livre :  It's Not Just PR
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It's Not Just PR


W. Timothy Coombs , Sherry J. Holladay


In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions....

Parution : 2013-07-08
Format(s) : PDF, ePub
Éditeur : Wiley-Blackwell
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39,85
Télécharger le livre :  European Business and Brand Building
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European Business and Brand Building


Hubert Bonin , Andrzej K. Kozminski , Carles Manera , Luciano Segreto


A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms.A brand reveals the knowledge capital held by a company, but also...

Parution : 2012-04-19
Format(s) : PDF
J'achète
40,90

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