Tous les ebooks de Jim Sterne en PDF et EPUB


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Télécharger le livre : The New Science of Customer Relationships
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The New Science of Customer Relationships

Thomas H. Davenport , Jim Sterne

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest...

Parution : 2025-07-08
Format(s) : PDF, ePub
Éditeur : Wiley
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27,11 €
Télécharger le livre : Artificial Intelligence for Marketing
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Artificial Intelligence for Marketing

Jim Sterne

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data...

Parution : 2017-08-02
Format(s) : PDF, ePub
Éditeur : Wiley
Collection : Wiley and SAS Business Series
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46,42 €
Télécharger le livre : Social Media Metrics
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Social Media Metrics

Jim Sterne

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a...

Parution : 2010-03-18
Format(s) : PDF, ePub
Éditeur : Wiley
Collection : New Rules Social Media Series
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22,58 €

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