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The Marketing Power of Emotion


John O'shaughnessy , Nicholas Jackson O'shaughnessy


Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand...

Parution : 2002-12-26
Format(s) : PDF, ePub
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