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Biographie et livres d'Yogesh K. Dwivedi

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Yogesh K. Dwivedi is a Professor of Digital and Social Media and Director of Research in the School of Management at Swansea University, Wales, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs and digital and social media marketing. He has published more than 100 articles in a range of leading academic journals and conferences. He has co-edited more than 15 books on technology adoption, e-government and IS theory and had
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Téléchargez le livre : Electronic Word of Mouth (eWOM) in the Marketing Context
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Electronic Word of Mouth (eWOM) in the Marketing Context

Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams

Springer

2017-02-15

PDF, ePub

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the...

58,01 €

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Télécharger le livre : Social Media in the Marketing Context
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Social Media in the Marketing Context

Yogesh K. Dwivedi , Emma L. Slade , Cherniece J. Plume

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions...

Parution : 2016-09-30
Format(s) : PDF, epub sans DRM
Éditeur : Chandos Publishing
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60,08 €
Télécharger le livre : Mobile Marketing Channel
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Mobile Marketing Channel

Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing...

Parution : 2016-04-23
Format(s) : ePub
Éditeur : Springer
Collection : SpringerBriefs in Business
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58,01 €
Télécharger le livre : Success and Failure of IS/IT Projects
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Success and Failure of IS/IT Projects

Yogesh K. Dwivedi , D. Laurie Hughes , Nripendra P. Rana , Antonis C. Simintiras

This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects.This study explores the underlying...

Parution : 2015-10-28
Format(s) : PDF, ePub
Éditeur : Springer
Collection : SpringerBriefs in Information Systems
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52,74 €
Télécharger le livre : Information Systems Theory
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Information Systems Theory

Yogesh K. Dwivedi , Scott L. Schneberger , Michael R. Wade

The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to...

Parution : 2011-09-21
Format(s) : ePub
Éditeur : Springer
Collection : Integrated Series in Information Systems
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147,69 €
Télécharger le livre : Information Systems Theory
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Information Systems Theory

Yogesh K. Dwivedi , Scott L. Schneberger , Michael R. Wade

The overall mission of this book is to provide a comprehensive understanding and coverage of the various theories and models used in IS research. Specifically, it aims to focus on the following key objectives: To describe the various theories and models applicable to...

Parution : 2011-09-21
Format(s) : ePub
Éditeur : Springer
Collection : Integrated Series in Information Systems
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231,04 €

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