Tous les ebooks de la collection "SpringerBriefs in Business" - Springer


121  résultat(s)
Télécharger le livre :  Emergency Response Decision Support System
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Emergency Response Decision Support System


Siqing Shan , Qi Yan


This book mainly addresses the Emergency Response Decision Support System (ERDSS) and its applications, making use of ten related modules and a number of key technologies, especially Disaster Assessing Technology, Adaptive Information Evaluation Technology and Knowledge...

Parution : 2017-01-15
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Co-Creation and Learning
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Co-Creation and Learning


K.B. Akhilesh


This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect...

Parution : 2017-01-04
Format(s) : PDF, ePub
Éditeur : Springer
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58,01
Télécharger le livre :  Moral Leadership in Business
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Moral Leadership in Business


Collectif


This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies can strengthen their reputation in the market and increase performance by taking leading positions in the realm of business ethics. It presents...

Parution : 2016-09-14
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Mind Genomics
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Mind Genomics


Veljko Milutinovic , Jakob Salom


In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are...

Parution : 2016-09-01
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  The Internationalization of Higher Education and Business Schools
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The Internationalization of Higher Education and Business Schools


Gabriel Hawawini


This book provides a critical review of the internationalization process among higher education institutions (HEIs), taking a closer look at the case of business schools.  The first part offers a novel definition of this phenomenon and examines the forces that...

Parution : 2016-07-29
Format(s) : PDF, ePub
Éditeur : Springer
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58,01
Télécharger le livre :  Explaining Productivity Differences
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Explaining Productivity Differences


Hiromichi Shibata


This book, in contrast with previous research and popular discussions that focus on the productivity of workers, identifies the critical influence of supervisors and engineers as key drivers of productivity differentials. To do so, it analyzes productivity at a Japanese...

Parution : 2016-07-26
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Digital Creativity Model and Its Relationship with Corporate Performance
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Digital Creativity Model and Its Relationship with Corporate Performance


Kun Chang Lee


This book provides theoretical and practical backgrounds for the digital creativity management and related Agent-Based Modeling (ABM) results on the basis of a set of realistic assumptions in which several topics such as knowledge network, diversity, individual...

Parution : 2016-07-25
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Mapping Sustainability Transitions
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Mapping Sustainability Transitions


Simone Franceschini , Gerardo Marletto , Chiara Ortolani , Cécile Sillig


This book was written for anyone wishing to understand how sustainable scenarios emerge from current innovations. It complements current sustainability transition research by providing a “socio-technical map,” an analytical and operational tool that can be used to...

Parution : 2016-07-05
Format(s) : ePub
Éditeur : Springer
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94,94
Télécharger le livre :  Integrity in the Business Panorama
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Integrity in the Business Panorama


Collectif


This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build...

Parution : 2016-06-11
Format(s) : ePub
Éditeur : Springer
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52,74
Télécharger le livre :  The MERge Model for Business Development
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The MERge Model for Business Development


Orit Hazzan , Ronit Lis-Hacohen


This Brief presents a new model for business development—MERge—to be implemented in practitioners’ professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational...

Parution : 2016-04-28
Format(s) : ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Mobile Marketing Channel
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Mobile Marketing Channel


Yogesh K. Dwivedi , Vinod Kumar , Mahmud Akhter Shareef


This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing...

Parution : 2016-04-23
Format(s) : ePub
Éditeur : Springer
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58,01
Télécharger le livre :  Fundamentals and Principles of Artifacts Science
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Fundamentals and Principles of Artifacts Science


Masayuki Matsui


This is the first book covering original information on the mathematical science of such the artifacts as 3M&I-body system, in which “3M” means human, material/machine, money, and “I” means the information/method in nature versus artifacts.This book is the product...

Parution : 2016-02-19
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  The Smart City and the Co-creation of Value
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The Smart City and the Co-creation of Value


Nobuyuki Tokoro


?The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or “Ba” as shared context in motion, and emphasizes...

Parution : 2015-11-11
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Counterfeiting and Piracy
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Counterfeiting and Piracy


Ludovica Cesareo


This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers...

Parution : 2015-11-06
Format(s) : PDF, ePub
Éditeur : Springer
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Télécharger le livre :  Social Accounting for Sustainability
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Social Accounting for Sustainability


José Luis Retolaza , Maite Ruíz-Roqueñi , Leire San-José


This book deals with the limitations of economic and financial accounting as an appropriate instrument to reflect the real value created or destroyed by an organization. The authors present a sustainable social accounting approach that considers both the social and...

Parution : 2015-10-16
Format(s) : PDF, ePub
Éditeur : Springer
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68,56
Télécharger le livre :  German-Sino Business Networks
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German-Sino Business Networks


Alexander Häntzschel


In this book, Alexander Häntzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of...

Parution : 2015-06-13
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Information Society Development through ICT Market Strategies
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Information Society Development through ICT Market Strategies


Klodiana Gorica , Ermelinda Kordha Tolica , Kozeta Sevrani


?This book examines the relationship between information society and information communication technology (ICT) markets, while evaluating the ICT impact on Albanian society and its economy. It offers insights on the country’s information society development and compares...

Parution : 2015-05-27
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Complaint Management and Channel Choice
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Complaint Management and Channel Choice


Andrea Bruns , Stefan Garding


This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are...

Parution : 2015-05-14
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Intelligent Knowledge
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Intelligent Knowledge


Xingsen Li , Yong Shi , Yingjie Tian , Lingling Zhang


This book is mainly about an innovative and fundamental method called “intelligent knowledge” to bridge the gap between data mining and knowledge management, two important fields recognized by the information technology (IT) community and business analytics (BA)...

Parution : 2015-05-08
Format(s) : PDF, ePub
Éditeur : Springer
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52,74
Télécharger le livre :  Wine Queens
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Wine Queens


Mojca Ramšak


This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference...

Parution : 2015-03-19
Format(s) : ePub
Éditeur : Springer
J'achète
52,74
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